The innovative idea behind wildlife.fair is to provide an inspiring atmosphere, premium products and plenty of enthusiasm for nature in a state-of-the-art setting. The new show for consumers with a passion for nature and hunting will be held for the first time at the Exhibition Centre Nuremberg from 9 to 12 April 2022.
Cold Steel, manufacturer and innovator of purpose-built knives and blade tools for everyday carry, tactical, and hunting applications, expands its Double Safe Hunter line of folding lockbacks with three available colours—camo, orange, and green.
Gamo’s 10x Quick Shot rapid reload system has already become a market reference, this exclusive technology relies on a multi-shot rotary magazine which allows the shooter to blast up to 10 shots without touching a single pellet.
In a consumer study conducted by the industrial trade group the Archery Trade Association, findings revealed that 34 percent of the 23.8 million Americans active in archery are female. As gender is the often considered to be the most critical variable of market segmentation, the archery industry’s product development trends in gear, clothing and services specifically tailored to the preferences of female consumers would seem to be on target. However, as the archers at Ek Archery Research know well, there is a difference in the process between shooting a piece of paper and hitting a moving target.
With the Revenant the features that were the exclusive realm of the most expensive handmade shotguns have been industrialized. The result is a product accessible to a much larger demographic of hunters, as Gun Trade World finds out.
Sako General Manager Raimo Karjalainen speaks to Gun Trade World about current trading conditions and how he can manage Sako to future success in a changing marketplace.
Across the globe, Swedish-based knife specialists EKA is renowned for its stylish, practical Scandinavian design and first-rate materials. After launching EKA North America, it has seen sound development and increased brand recognition throughout the world.
The NSSF, the US firearm industry’s trade association, has commended U.S. Sen. John Cornyn’s (R-Texas) introduction of S. 1522, the Constitutional Concealed Carry Reciprocity Act.
Mossberg, America’s oldest family-owned and operated firearms manufacturer, has signed a two-year sponsorship agreement with Fred Eichler and Eichler Media Marketing.
