Darrell Mitchell named as President of Sellmark Corporation

Darrell Mitchell has been named the President of Sellmark Corporation effective April 14.

Mitchell brings more than 20 years of planning and operations experience that includes executive and leadership positions. He joined Sellmark in April 2021 as vice president of operations. Prior to joining Sellmark, Mitchell served as the vice president of operations for Steeltex Fabrications, later purchased by Utex Industries, for the past 12 years.

“Sellmark Corporation is dedicated to providing the highest quality products to our customers and being an industry leader in the outdoors space,” says James Sellers, CEO of Sellmark Corporation. “Darrell brings a wealth of operations, system management and leadership experience. We are excited to have Darrell step into this role during such an integral time of growth and development.”

Mitchell served 21 years in the Army National Guard Corps of Engineers, retiring as a Major in 2009. Mitchell earned his Bachelor of Science in Industrial Technology from Mississippi State University in 1993 and earned his Master of Business Administration from The University of Texas at Dallas in 2021.


Sellmark is dedicated to making brands that sell by producing industry-leading outdoor lifestyle products and brands. Serving more than 50 countries, including retailers in every state across the United States, Sellmark Corporation produces industry leading products including night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, hunting scopes, shooting rests and law enforcement products. To date, Sellmark products and brands have been sold in more than 5,000 locations around the world. Sellmark Corporation includes Sightmark, Pulsar, Firefield, Kopfjäger and BulletSafe.