Features

Bergara officially introduced the B14² Crest at the beginning of 2022, aimed at providing hunters with a competitive precision lightweight rifle at a reasonable price. Here, expert hunter and Bergara pro, Al Louangketh gives his thoughts after 12 months of handling the rifle.

When you mention “Vortex” to your customers they’ll immediately think “high-performance optics” – they’d be right, however the company has another string to its bow, in the form of a rapidly expanding apparel line. Its new Spring/Summer collection is set to be a must-stock range, as Gun Trade World discovers

The inexpensive .22 long rifle is a cartridge with manifold applications; precision target shooting, plinking, small game hunting and when pressed into service: self-defense. The .22LR, and the variety of firearms that it services, was the inspiration that drove the engineering team at Ek Archery Research to reimagine the crossbow pistol as a product of diverse functionality.

The Founder of Caesar Guerini, Giorgio Guerini, chats with Gun Trade World on the key principles of his business and how he and his brother turned the company into the second largest shooting group in Italy.

In a consumer study conducted by the industrial trade group the Archery Trade Association, findings revealed that 34 percent of the 23.8 million Americans active in archery are female. As gender is the often considered to be the most critical variable of market segmentation, the archery industry’s product development trends in gear, clothing and services specifically tailored to the preferences of female consumers would seem to be on target. However, as the archers at Ek Archery Research know well, there is a difference in the process between shooting a piece of paper and hitting a moving target.

Sako General Manager Raimo Karjalainen speaks to Gun Trade World about current trading conditions and how he can manage Sako to future success in a changing marketplace.