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Hosted at the Venetian Expo and Caesars Forum, this year’s expanded exhibit floor will accommodate over 2,500 exhibitors, making it the largest SHOT Show yet. If you are a retailer, range operator, manufacturer, or law enforcement professional, this is an opportunity you simply cannot afford to miss. Here are some of the key highlights awaiting you at SHOT Show.

A Showcase of Over 2,500 Exhibits

The SHOT Show brings together product lines from the world’s top manufacturers while also highlighting smaller, innovative companies offering unique products and accessories. It’s the only place where you can explore such a broad spectrum of equipment and connect with every level of the industry - from market leaders to new players with cutting-edge ideas. Whether you’re interested in firearms, accessories, or outdoor gear, the exhibit hall will be overflowing with the latest and greatest offerings in the market.

Retailers and Ranges: An Event Focused on Your Business

The SHOT Show is specifically tailored to enhance your business, whether you are a large retailer, a small local shop, or an operator of shooting ranges. The connections and resources available during the four-day event are designed to help you expand your product lines, improve operational efficiency, and adapt to a constantly changing marketplace. Exhibitors from all aspects of the firearms industry will be ready to provide solutions to boost your business - making this event truly all about you and your success.

This year, the show offers an expanded exhibit area to make room for the thousands of new products and innovations on display. By extending from the Venetian Expo to Caesars Forum, SHOT Show has created more space, allowing attendees to move freely and take their time to engage with manufacturers without the frustration of overcrowded aisles. With ample room to maneuver, visitors will have an improved experience, better access to high-demand exhibits, and more opportunities to explore the breadth of offerings on display.

The Archery Business Pavilion Returns

In 2025, the Archery Business Pavilion will return, showcasing everything from traditional archery equipment to the latest technology in compound bows, trail cameras, and other archery gear. This dedicated space is a must-visit for any retailer or range operator looking to broaden their offerings beyond firearms and embrace the growth in the archery market. Expanding your product selection to include archery can open up new revenue streams, and this pavilion is the perfect place to explore the possibilities.

SHOT After Dark and Networking Opportunities

Beyond the show floor, networking will be a major focus of the 2025 SHOT Show. As the day draws to a close, attendees are invited to continue the conversation on the Caesar’s Forum Plaza, with special events geared towards connecting industry professionals and fostering partnerships.

And for those looking to experience Las Vegas nightlife, “SHOT After Dark” events will give attendees exclusive access to some of the city’s most popular nightclubs and bars, open only for SHOT Show badge holders. These evening gatherings provide the perfect setting to solidify business connections and share insights while enjoying the unique Las Vegas experience. Separate fees apply, but the chance to mingle with industry peers in a relaxed setting is well worth it.

Exclusive Education for Retailers and Ranges at SHOT University

Education is always at the forefront of the SHOT Show, and the SHOT University, running from January 21 to 23, will offer a la carte training courses tailored specifically for retailers and ranges. Topics include inventory management, customer communications, navigating regulatory compliance, and workforce development. These courses are designed to help businesses tackle the challenges they face in an increasingly competitive market. Whether you’re aiming to attract new customers, increase staff productivity, or boost your margins, SHOT University will equip you with the tools to thrive.

Law Enforcement Opportunities

The SHOT Show is not only for retailers and ranges but also serves as a critical resource for law enforcement agencies. Nearly a third of the exhibit space will focus on the protection equipment and tactical gear required by law enforcement, SWAT teams, private security firms, and the armed forces. This is the ideal setting for agencies looking to upgrade their firearms, enhance their defensive tactics, or improve their training programmes.

The Law Enforcement Education Program (LEEP) at SHOT Show offers specialised training for law enforcement personnel, including the latest in protection measures and practical skills. Leading experts from industry training organisations will share their knowledge, and attendees will leave with a Certificate of Attendance, useful for documenting training within their respective agencies. The SHOT Show provides an unmatched opportunity for law enforcement professionals to connect with the industry's top manufacturers and gain insights that could make a significant difference in officer safety and community protection.

Don’t Miss Your Shot at SHOT Show 2025

The SHOT Show 2025 is more than just a trade show - it’s a business opportunity, an educational hub, and a networking epicentre, all under one roof. With over 2,500 exhibitors, expanded exhibit space, dedicated pavilions, exclusive educational programmes, and one-of-a-kind networking events, SHOT Show will help you stay ahead of the curve in an evolving marketplace. Whether you’re an experienced retailer, a law enforcement professional, or new to the industry, the SHOT Show is tailored to your needs, offering the products, partnerships, and opportunities that will help your business succeed.

This is your shot to gain insights, connect with industry leaders, and move your business forward. Join us in Las Vegas and make the most of what SHOT Show 2025 has to offer. 

W: www.nssf.org