Most ATA members say their favorite member-benefit is access to the annual ATA Trade Show, the industry’s largest and most-inclusive show. The ATA Trade Show is a members-only event that provides educational opportunities and the chance to promote commerce within the archery and bowhunting industry.
In a consumer study conducted by the industrial trade group the Archery Trade Association, findings revealed that 34 percent of the 23.8 million Americans active in archery are female. As gender is the often considered to be the most critical variable of market segmentation, the archery industry’s product development trends in gear, clothing and services specifically tailored to the preferences of female consumers would seem to be on target. However, as the archers at Ek Archery Research know well, there is a difference in the process between shooting a piece of paper and hitting a moving target.
