In a consumer study conducted by the industrial trade group the Archery Trade Association, findings revealed that 34 percent of the 23.8 million Americans active in archery are female. As gender is the often considered to be the most critical variable of market segmentation, the archery industry’s product development trends in gear, clothing and services specifically tailored to the preferences of female consumers would seem to be on target. However, as the archers at Ek Archery Research know well, there is a difference in the process between shooting a piece of paper and hitting a moving target.
With the Revenant the features that were the exclusive realm of the most expensive handmade shotguns have been industrialized. The result is a product accessible to a much larger demographic of hunters, as Gun Trade World finds out.
Sako General Manager Raimo Karjalainen speaks to Gun Trade World about current trading conditions and how he can manage Sako to future success in a changing marketplace.
Across the globe, Swedish-based knife specialists EKA is renowned for its stylish, practical Scandinavian design and first-rate materials. After launching EKA North America, it has seen sound development and increased brand recognition throughout the world.
The NSSF, the US firearm industry’s trade association, has commended U.S. Sen. John Cornyn’s (R-Texas) introduction of S. 1522, the Constitutional Concealed Carry Reciprocity Act.
Mossberg, America’s oldest family-owned and operated firearms manufacturer, has signed a two-year sponsorship agreement with Fred Eichler and Eichler Media Marketing.
Smith & Wesson Brands, a leader in firearm manufacturing and design, has announced plans to divest its Thompson/Center Arms brand. This decision is part of the Company’s broader strategic plan that will focus on its core Smith & Wesson brands.
FACE (European Federation for Hunting and Conservation) has written to the editor of the UK’s Independent newspaper in response to a factually incorrect and misleading article regarding Turtle Doves
Barrett Firearms Manufacturing has promoted Joel Miller to Vice President of Sales and Marketing. Joel has been with Barrett since 2017, most recently serving as Director of Global Military Sales. His work directing the US Military Sales team lead to the adoption of the MRAD, MK22 rifle system with separate contract awards for USSOCOM and Army Contracting Command, Picatinny Arsenal.
