Clothing

Scottish manufacturer Highlander Group has appointed SH COMMERCE to distribute its Highlander and Stoirm product ranges in the Czech Republic from January 1 2026. The agreement expands Highlander Group’s presence in Central Europe and further develops its tactical market representation in the region.

SH COMMERCE, founded in 2018 by former professional soldier Jiri Svoboda, has grown rapidly in response to increasing domestic demand for tactical equipment. The business supplies both government and commercial customers and will now add Highlander’s portfolio to its offer.

Thomas Wæver, Global Export Manager at Highlander Group, said:

“On behalf of the entire Highlander team, I look forward to being working with SH COMMERCE. Since our first contact, Jiri Svoboda has been extremely professional to work with. His professional background, the setup of his company SH COMMERCE as well as the company know how will be of great importance to our continuous growth in Czech Republic. SH COMMERCE is highly respected in both the B2B and B2G markets. Our match is perfect, and I see great possibilities for our future growth in Czech Republic. I expect us to hit the ground running and show great growth year over year for many years to come”.

Jiri Svoboda, Owner and Chief Executive Officer at SH COMMERCE, added:

“Our partnership with Highlander Group is an important step for SH COMMERCE. Since our founding in 2018, we have focused on supplying reliable and functional tactical equipment, so finding a partner who shares these values was essential. This cooperation enables us to offer Czech professional and commercial users durable, accessible gear backed by strong stock availability — a key advantage in today’s unstable logistics environment. It is an honor for me that my company can now represent a brand whose products I actively used during my previous career.”

Highlander Group develops and supplies its own brands — Highlander Outdoor, Highlander Forces and Stoirm — to global outdoor and tactical markets. The company ships from more than 7,000 square meters of warehouse space and holds more than 1.7 million units in stock across more than 2,200 SKUs, supplying customers in over 50 countries.

SH COMMERCE
Jiri Svoboda, Chief Executive Officer
T: +420778741121
E: [email protected]

W: shcommerce.cz

Highlander Group
Thomas Wæver, Global Export Manager
T: +45 22174950
E: [email protected]

W: highlanderscotland.com