Federal recognised as today’s top rifle and handgun ammunition brand

Federal was the top rifle and handgun ammunition brand in 2020 according to the feedback of more than 15,000 hunters and recreational shooters. When Southwick Associates compiled the results of their ongoing “Hunting & Shooting Participation and Equipment Purchases consumer tracking study” Federal led in both of these ammo categories.

“Our workforce in Anoka, Minnesota is very proud that the popularity of Federal and Federal Premium centrefire handgun ammunition continues to lead the market,” said Federal Centrefire Rifle Product Director Mike Holm. “We are pleased to see consumers are choosing Federal now more than ever. Our factory continues to work at full capacity to deliver quality products shooters and hunters worldwide depend on. Our ammunition offers consistent, accurate performance for all types of recreational shooting, hunting and self-defence.”

The Federal brand family of rifle ammunition, including Federal Premium, Federal, Fusion and American Eagle, were purchased by more than 20 percent of the surveyed consumers to lead all rifle brands. For handgun ammunition, Federal and its sub-brand American Eagle were purchased by 19 percent which were the top brands in that category.

“Our focus has always been on those who use our products in the field and on the range. If we meet their needs, they will have a great experience with our brand,” continued Holm. “Our factory workers are extremely proud of the fact that our quality ammunition continuously leads the market and delivers on the expectations of our consumers. This report confirms we’ve accomplished what we’ve always worked hard to achieve.”

Southwick’s in-depth resources illustrate shopping behaviours, such as where consumers buy, brand preferences, and amount spent. 

www.southwickassociates.com

www.federalpremium.com

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