News

Allen Company, headquartered in Louisville, Colorado, has acquired Domain Outdoor, a fast-growing brand specialising in wildlife food plot seed, feed, attractants and nutritional supplements.

Founded in Wisconsin in 2019 by hunters Mike Lindahl and Tim Schutts, Domain Outdoor has developed a portfolio of seed blends and nutrition products designed to support year-round wildlife management. The company’s products are now available in more than 4,000 retail locations across the United States.

“The Domain team is excited to be joining the Allen organization,” said co-founder Mike Lindahl. “The cultural fit is outstanding. We’ve worked tirelessly to develop innovative products, and with Allen’s support, we’re eager to elevate the brand even further and expand what we offer to our retail partners and customers.”

Brian Cavanaugh of Allen Company said the acquisition is intended to support further expansion. “Unlike many acquisitions in our industry, we are committed to investing the resources needed to significantly grow Domain Outdoor’s market share and enhance the customer experience. Their product line complements our existing portfolio, and their business philosophy and team align with our values as a family-owned company.”

Domain Outdoor will continue to develop its product offering as part of Allen Company’s wider brand portfolio.