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Zeiss announces partnership with Murray Road Agency



The US arm of Zeiss has announced Murray Road as its agency of record for public relations, media buying and planning. The diverse agency will be responsible for garnering impactful editorial and related exposure and allocating resources for maximum impact with an integrated media plan.

Murray Road Agency has extensive experience and deep ties in the outdoor industry. The growing company is heavily established in the shooting, hunting and outdoor space. Murray Road specialises in content generation, social media, media buying, brand building, public relations and more.

“We are very excited about this partnership and we look forward to Murray Road’s experience and insights working for our brand and extensive product lines,” said Tom Andrews, vice-president of sports optics for Carl Zeiss SBE, LLC.

“This group has an unmatched knowledge of the industry. Teaming up with them ensures a well-composed and professional message that will help keep Zeiss at the top of the shooting and sports optics markets.”

“Zeiss is a proven company that consistently delivers products at the highest level of quality and performance,” said Murray Road president, Tim Brandt. “We look forward to what is ahead in our partnership with Zeiss. The team is excited to put new, innovative ideas into place to ensure forward thinking and growth on both ends of the partnership.”

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