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Your Guide to the 2020 SHOT Show


Gun Trade World gives you the lowdown on this year’s SHOT Show in Las Vegas to make your life that little bit easier as you’re walking the packed halls of this must-attend global trade event.



For those of you who have been living underground for the past 41 years, America’s SHOT Show – short for Shooting, Hunting and Outdoor Trade Show – takes place each January in the party city of Las Vegas.

The show, owned by the NSSF (National Shooting Sports Foundation), attracts around 60,000 trade-only visitors, who can enjoy roaming the vast halls looking for new products to stock and meeting with partners new and old.

It’s a big show. You need to plan where you’re going and who you’re going to meet beforehand, else you’ll get swallowed up by the show’s vastness. If you’re a retailer, here are some exciting parts of the show for you to look out for.


A Focal Point for Retailers and Ranges

The SHOT Show offers invaluable operational and product insights for every type of business — whether you manage a small bricks and mortar retail shop, operate solely through digital channels, buy for a major retailer or manage a range. It’s a central hub to meet more than 60,000 other industry professionals, discuss what works well in day-to-day operations as well as share ways to overcome common business challenges.


What you’re likely to see…

· Airgun/AirSoft Products

· Ammunition

· Apparel/Footwear

· Bags, Packs/Equipment

· Cameras & Equipment

· Cutlery, Sharpeners, Knives

· Eyewear

· Firearms

· Firearms Cabinets/Safes/Locks

· Firearms Maintenance & Cleaning Equipment

· Holsters/Leather Goods

· Hunting Gear & Accessories

· Optics/GPS/Communications

· Scents/Lures

· Scopes, Sights & Accessories



Must-See New Product Center

- 350+ exhibiting companies - 400+ new products displayed

Be one of the first to see the hottest new products on the market. The New Product Center is a compilation of the best new inventory potential for your business. Through the SHOT Show mobile app, you can scan the products you like in the New Product Center and quickly receive product details, manufacturer information and exhibitor location.


See what's NEXT for the industry

- 100 exhibiting companies

Developed to introduce manufacturers/suppliers never before seen at the SHOT Show, the overwhelmingly popular NEXT Pavilion is the spot for evaluating innovative products and exploring new partnerships.


Show-only specials for retailers and ranges

The Distributor Marketplace is back! Access exclusive discounts on products from some of the world’s best distributors for retailers and ranges — but only if you attend the 2020 SHOT Show.


Exclusive Education for Retailers


SHOT University

Monday, January 20th

With leadership, economic forecasting and other important topics such as compliance issues, OSHA, marketing and e-commerce, SHOT University is an incredible, one-day conference that dives into critical issues and presents the lessons learned from influential industry leaders and high-profile keynote speakers. Always held the day before the official show opening, SHOT University is a great way to kick off your show experience.


Retailer Seminars

Tuesday, January 21st – Thursday, January 23rd

Learn more about important industry challenges, better management practices and ways to make your business stand out. Retailer Seminars run throughout the SHOT Show, giving you flexibility to mix each day with education and exhibits. Last year, more than 90 per cent of Retailer Seminars sold out early. Pre-registration is required and available on a first-come, first-served basis to attendees registered as retail or range operations.


For the exhibitor

As you can see, there’s plenty to keep you busy if you’re a visitor. “But I’m an exhibitor, what do get?” Well, there’s plenty on offer for you too – take a look here…


SHOT Marketing Package

When you take the plunge and sign up to exhibit at SHOT you’ll be given a marketing package. We advise that you take advantage of this fantastic resource that will help you to smoothly exhibit and concentrate on what really matters at SHOT – doing business.


Exhibitor Academy


Whether you are a first-time exhibitor or a seasoned veteran, the SHOT Show Exhibitor Academy delivers the education you need to succeed at SHOT and beyond.

It’s two-and-a -alf days of learning how to improve your SHOT Show experience, increase your ROI (return on investment), and get the most out of your exhibit. And, it’s free! The National Shooting Sports Foundation, producers of the SHOT Show, along with its hotel and contractor partners, will be providing all your needs from the moment you touch down in Las Vegas until the Academy concludes.

SHOT Show will provide hotel rooms, transportation to and from the Sands Expo if needed, two breakfasts, two lunches and receptions. All you need to pay for is airfare to Las Vegas. Attendees also will receive special offers from many of the contractors you work with at the SHOT Show — lead retrieval, floral, hotel reservations and more.

Stay tuned for more information on the 2020 Exhibitor Academy. If you would like to reserve an invitation, please feel free to contact Cassandra Stock or call +1 702 216 5836.


Help SHOT to help you


The NSSF is committed to making the SHOT Show run as smoothly as possible for you but there are a few things you can do to help out, as NSSF senior vice president and chief marketing officer Chris Dolnack explains: “As a SHOT Show exhibitor, we know you have a lot invested in the show and we want you to get the most out of that investment. To do that we need you to input accurate and up-to-date information during registration for all people attending the show, including real first and last names, unique email addresses, correct job titles,and accurate cell phone numbers.

“The SHOT Show provides a networking and lead-generation opportunity like no other for our industry and that just can't happen without accurate and up-to-date information for all people attending the show,” continues Chris.

“Having valid and unique information — including job titles — for your registrants will ensure your company’s ability to connect with potential customers and vice-versa.

“We want to make your registration process as seamless as possible and providing accurate information this year will make your future registrations a breeze. The information you input during registration this year will pre-populate in the future, making your registrations quicker and easier.

“Your safety at the show is paramount but so too is preparedness,” says Chris. “It’s very important that we have accurate cell phone numbers for everyone in attendance. Should there be an emergency during show hours we will alert you.

“That said, we take the protection of your information very seriously. Your information is never sold, and no one will be spammed. Our focus is to ensure communications are sent to proper individuals and to make the show more valuable for all who participate.”



International Attendees


The SHOT Show welcomes international buyers and sellers from more than 100 countries.

With more than 2,000 total exhibits, the SHOT Show is your best opportunity to browse manufacturers’ full product lines in addition to their latest tech and product releases. Talk to suppliers about your business, your customers and your needs and walk away with the knowledge to drive sales for your business.

Establish connections with the world’s leading manufacturers of cutlery, firearms, ammunition, outdoor apparel, optics, safety equipment and tactical gear. The SHOT Show attracts more than 60,000 industry professionals and it is the largest and most comprehensive trade show for professionals who sell products related to the shooting sports, hunting and law enforcement industries. By participating, you will see more than 2,000 exhibits covering 630,000 net square feet.


Benefits for International Attendees


International Trade Center Access

Amenities to include complimentary Wi-Fi access, conference rooms for private meetings, hostesses to assist with scheduling and continental breakfast and refreshments throughout the day.


Three Education Programs

Learn more about important industry challenges and better management practices. SHOT University and the Retailer Seminars cater to retailer and range businesses. The Law Enforcement Education Program focuses on protection measures and tactical execution. You can select and pay for individual events based on your attendance category assigned during the application process.


W: www.shotshow.org

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F: +44 1327 311 190

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