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XS Sights looks ahead with digital marketing expert

XS Sights has hired Addison Monroe as digital marketing specialist to handle a string of responsibilities, including web content creation and graphic design.

Prior to joining XS Sights, Monroe worked as a marketing account coordinator for Quad, a print and integrated media solutions provider. She holds a Bachelor of Business Administration in Marketing from the University of North Texas.

“Addison’s marketing background and experience will help us significantly broaden our digital presence, and we are excited to have her as part of the team,” said Zack Kinsley, marketing manager for XS Sights. “We look forward to offering a full digital catalog in the coming months and more in-depth web content among other digital initiatives.”

Monroe, a Texas native who has a passion for hunting, fishing, and shooting, said, “I am thrilled to join this innovative, family-owned business with such a long history of making industry-leading night sights. I look forward to adding a fresh perspective on the digital marketing front and helping them grow the business.”


XS Sights is known for making the fastest sights in any light. For more than 20 years, the XS team has created some of the most innovative sights on the market today for pistols, rifles and shotguns. Whether used for personal defense or hunting, these sights are designed and built to be the absolute best for their specific purpose.


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