• GTW Author

Show partnership gets off to flying start

Internationale Jagd- und Schützentage 2019 showcased an exclusive and diverse range of sectors at Grünau Hunting Lodge, Germany as part of a collaboration with the giant IWA trade show.

The first event partnership between IWA OutdoorClassics and the Internationale Jagd- und Schützentage got off to a magnificent start in beautiful autumnal weather.

In mid-October, around 400 respected exhibitors showcased a wide range of products for hunting and sports shooting in the 10,000 sq m hall at the Grünau Hunting Lodge in Neubur.

Germany’s most splendid hunting fair has found a home in the magnificent hunting lodge of the Wittelsbach dynasty and has become a popular gathering place for hunters, falconers, dog handlers and nature lovers.

This unique trade fair concept, which was developed in 2014 by Hans-Joachim Reich, took place for the first time in collaboration with NürnbergMesse GmbH.

“In doing so, we have laid the foundations for a successful partnership,” said a delighted Hubertus Reich, managing director of Reich Messen GmbH.

As early as next spring, the successful model will be continued at the moated castle Wasserschloss Lembeck. As Petra Wolf, member of the NürnbergMesse management board, emphasised: “For us, this event is a great dream come true. Thanks to this partnership the NürnbergMesse portfolio now includes a very special show accessible to the general public.”

Tradition and technology

The outstanding features of the Internationale Jagd- und Schützentage were the successful blend of traditional and modern technologies and the distinctive charm and character of the renaissance castle where it takes place.

Feedback from the show was excellent. An Austrian exhibitor said: “Grünau is definitely the most attractive hunting fair in the German-speaking regions – not just because of the venue but also in terms of popularity and reputation.”

Visitors especially appreciated the successful balancing act between traditional craftsmanship and technical innovations.

This year, for example, dirndl dressmakers and lederhosen tailors gathered with manufacturers of hunting guns and optics, who presented many new and improved products alongside their traditional ranges. Silencers, thermal imaging and night vision optics were particularly in demand.

Another special treat was the “Blaser Flintentesttage”, where visitors could both view and try for themselves shotguns and other products from the prestigious manufacturer from Isny. Given the current wild boar problem, the prevention of damage by game and mobile raised hides were topics that also attracted a lot of interest.

Huge supporting interest

The International Hunting and Sports Shooting Convention was complemented by an entertaining supporting programme including specialist presentations, falconry demonstrations, boeller gun salutes, alphorn players, brass bands, the Targe of Gordon Drum and Pipe Band, whip-cracking and dancers performing in traditional costume.

The scene is now set for the next the Internationale Jagd- und Schützentage, scheduled for March 27th to 29th, 2020, which will take place at Lembeck Castle for the first time.


The IWA OutdoorClassics is organised by NürnbergMesse and supported by VDB (Association of German Gunsmiths and Gun Traders) and JSM (German Firearms and Ammunition Manufacturers Association). The International Hunting and Sports Shooting Convention is realised by Reich Messen GmbH from Munich. Its sponsors include the Bavarian Hunting Association and various entities representing hunters and sports shooters from Germany and other countries.



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