Riton Optics partners with GoWild
Like many firearms-related companies, Riton Optics has experienced its share of blocked advertising efforts from mainstream digital advertising platforms. As the company diversifies its efforts and looks for new ways to reach firearms enthusiasts, it’s chosen to partner with social media and activity tracking app, GoWild.
“Beyond simply allowing firearms and gun accessory companies to advertise, GoWild offered Riton Optics some marketing tactics we haven’t seen elsewhere,” said Calley Carpenter, director of marketing.
“We’ll be able to reach tens of thousands of active hunters and firearms enthusiasts, and we’re excited to see what evolves for the two brands as we both evolve our young companies.”
The veteran and family-owned business focuses on bringing quality and affordability to the optics industry. GoWild’s capabilities in niche, data-driven marketing was at the core of the appeal for the research-focused Riton team.
“We created GoWild because, as hunters and firearms enthusiasts ourselves, we saw passionate and misunderstood people being rejected from mainstream social platforms and realized that wasn’t going to slow down,” said GoWild co-founder and CEO, Brad Luttrell.
“What started as bullying of individuals has turned into a barricade for an entire industry. We’re excited to show Riton Optics that we’re not just a welcoming app for this community, we can deliver more targeted conversions and richer analytics.”
Riton Optics will utilise GoWild’s platform for marketing and analytics for the remainder of 2019.