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Primary Arms appoints Dina Sanders



Primary Arms has added Dina Sanders to its brand marketing team. Dina will be acting as the brand marketing manager, leading social media initiatives, content creation, event marketing,and influencer programs.

“I’m very excited for the opportunity to be a part of the Primary Arms team and tell its story,” said Sanders. “The company is expanding rapidly and I look forward to growing with the company.”

Dina comes to Primary Arms with 10-plus years of experience in the firearms industry, bringing a strong background in branding, creative direction, social media strategy and media programs.

Prior to joining Primary Arms, Dina spent a year at Aguila Ammunition growing its email marketing program, social media strategy and influencer reach. Before making the move to Texas, Dina spent 10 years at Century Arms. Starting her career there in the firearms industry, Dina led the visual branding with her strong background in graphic design and was heavily involved in marketing and communication programs and planning, establishing herself as a lead marketing strategist.

“We are very excited for Dina to join the team,” said Marshall Lerner, CEO of Primary Arms. “As Primary Arms expands its offerings into 2020, Dina’s experience will be crucial in retaining identity as a customer-driven brand.”

At Primary Arms, Dina’s new responsibilities will focus on expanding the brand presence through social media, digital content, and event marketing. This push coincides with the company’s continued focus on expanding operations throughout the firearms industry. With the addition of Dina as brand manager, Primary Arms will be able to pursue new opportunities in content and media for the upcoming holiday season.


About Primary Arms

Started in 2007, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favourite partner.

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