Mossy Oak and Outtech Enter Into Strategic Partnership
Mossy Oak has teamed up with Outtech, an alliance that will expand into hunting, fishing, shooting sports, outdoor lifestyle, and many other outdoor-related pursuits.
Outtech's team of sales and marketing professionals has expertise in the manufacturers and products they represent and a true knowledge and passion for the outdoors. Mossy Oak offers its 33-year company history of specializing in marketing and brand building with Outtech’s 30-year experience in representing some of the most successful companies in the outdoor industry.
“We have been extremely fortunate with our growth of the Mossy Oak Enterprise over the past 33 years,” said Chris Paradise, Senior Vice President and Chief Sales Officer of Mossy Oak. “Our investment to the industry, combined with our corporate dedication to conservation and innovation, has positioned us well into the future as the leader in the space. With Outtech now becoming part of the Mossy Oak family, we have brought a best-in-class organization to our team to further drive growth and expand our business moving forward. Outtech is the perfect partner in delivering on this goal.”
The momentum and exponential growth of each company creates a relationship that will positively affect the outdoor industry at all levels and in all categories, ranging from manufacturers to retailers and consumers. In addition, Mossy Oak and Outtech’s deep focus on conservation will further support the missions of Mossy Oak’s exclusive partners in conservation, hunter advocacy, and agencies that support the industry, being DU, NWTF, QDMA, B.A.S.S., MLF, and the NRA.
“The entire Outtech team is excited to join forces with Haas Outdoors/Mossy Oak and their collective group of outdoor brands,” said Jay Scholes, Outtech Chairman and CEO. Our like-minded commitment to supporting conservation and increasing opportunities in hunting, fishing as well as with broader lifestyle initiatives will allow us to collectively retain and recruit more outdoor enthusiasts, growing the outdoor marketplace that we all have a passion for.”
“It isn’t very often that the strengths and missions of two established companies, looking to join forces, align as well as they do in this case,” said Paradise. “We feel Outtech’s commitment to conservation, customer service, innovation, and their desire to evolve and adapt to changing retail environments are parallel with the strategic direction of our Enterprise.”
Established in 1989, Outtech is an 100 per cent employee owned company. Outtech is widely considered one of the outdoor industry’s leaders in sales & marketing, maintaining a portfolio of brand leaders across hunt, camp, fish, shooting sports and outdoor lifestyle categories. For more information about the Outtech Team please visit www.teamouttech.com.
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels, Mossy Oak Properties and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack’s Prairie Wings and the official pattern of the NRA, B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.