• GTW Author

HIT SHOW Moves to April

The key expo in Italy for hunting, target sports and outdoor life has scheduled its 2021 edition for the first time on the dates of 17-19 April. The latest innovations from the sector’s top brands, events, conferences and workshops await the industry, all from Vicenza Expo Centre.

The love for outdoor life, the passion for hunting and target sports will be celebrated in 2021 and will be eagerly awaited by the sector’s companies, thousands of sportsmen and women and hunting fans from around the globe. The halls of Vicenza Expo Centre will once again host - live and in complete safety - HIT Show, the annual expo dedicated to hunting, target sports and outdoor life, the new edition of which is being held from 17th to 19th April.

“The HIT Show’s new slot in the calendar ensures a more favourable time frame for companies’ participation than the customary February dates,” says Luca Paganin, Press Office Specialist, Italian Exhibition Group S.P.A

“It offers the community the high standard of a large show that stands out for its contents, excellent participants, side events and networking opportunities, providing the prime stage for the entire industry, as well as an exclusive showcase for the markets’ latest innovations, new products and solutions.

“Three days of business and passion under the banner of tradition, design and innovation for a public that chooses the Vicenza expo to meet up with the leading national and international manufacturers of products and components for hunting and target sports,” continues Luca.

“For the lovers of open-air life, the spotlight will be on the most recent solutions in equipment for hunting, trekking and mountaineering including clothing, footwear, accessories and technology, in the area dedicated to outdoor life.

“HIT Show 2021 confirms the expo’s great experience-based core and integrates the exhibition with numerous opportunities for enthusiasts to obtain in-depth information on the correct techniques and practices for improving their shooting performance. Visitors will be able to use equipment, thanks to workshops and demos held in complete safety along with technicians, professionals and instructors from companies and federations,” says Luca.

“Thanks to the collaboration with the leading opinion-makers of the sector, numerous opportunities for networking and in-depth discussions will be staged during the customary conference program. This will involve representatives of institutions and the sector’s associations for an insight on questions of a normative and legislative nature and on the sector’s hottest topics.

“At HIT Show 2021, great attention will be paid to the safety of exhibitors and visitors at the expo centre, thanks to the strict #Safebusiness protocol, which ensures a full, enjoyable and useful expo experience in complete respect of health regulations, with the added guarantee of GBAC STAR international facility standard accreditation,” says Luca.


The International expo dedicated to hunting, target sports and outdoor life fans, organized by Italian Exhibition Group S.p.A. The event is held annually and is open to trade members and the general public. When: from Saturday 17th to Monday 19th April 2021; Hours: Saturday 17th and Sunday 18th from 9:00 am to 6:00 pm, Monday 19th from 9:00 am to 5:00 pm; Venue: Vicenza IEG Expo Centre (Via dell’Oreficeria, 16 - 36100 Vicenza).


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