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American Defense partners with Odle Sales Group



American Defense Manufacturing, a leading maker of high quality, high performance firearms, optic and accessory mounts, has announced a partnership with the Odle Sales Group, located in Columbia, USA.

The company is headquartered in Columbia, Missouri and has a successful, long-term track record with many leading manufacturers in the shooting and hunting industry.

“We are very excited to have partnered with Odle Sales. It is our goal to broaden our distribution base across the country and the Odle Sales Group has the experience and know-how to get that accomplished,” said John Gross, COO of American Defense.

“We are extremely confident that they can bring the growth and channel maturity we expect as well as provide greater focus, attention and support to our dealer base.”

The Odle Sales Group’s primary responsibility is to manage all commercial accounts across the country. Among other things, Odle Sales will analyse sales trends, present exciting promotional ideas, forecast product sales and manage assortments, as well as manage the daily interactions between manufacturer, account manager and buyer. OEM, international, and law enforcement business will remain the responsibility of American Defense.

Created in 1983, Odle Sales has a 30-year continuous track record of double-digit sales growth. The firm started with four sales reps working in four states and has grown to its current size of five business unit managers, 26 account managers, three big box field rep managers and 104 field reps with a nationwide presence.

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