Gun Trade World speaks to Ross Tucker from WE Airsoft Europe about the company and why its sub-brand, NUPROL, is taking the European market by storm.
WE Airsoft Europe was born from the vision of catering directly to the European market. WE was an established and well-respected manufacturer of airsoft products based in Taiwan and the next step was to service and focus directly on the European market.
Extensive market research showed this was a logical next step because most retail outlets in Europe were fed up with long time delays, large amounts of cash flow required with lengthy delivery times, as well as confusing importation laws. In addition, many of the replicas, once received, needed further work to ensure that they where EU-legal products.
Ross revealed that some major changes were needed to cater for the European market.
“Probably one of the most important points of interest for retail outlets is that all WE EU products are RoHS 2 and CE compliant. This means that they comply for sale all around Europe without fear of breaking the law!
“Many companies across Europe seem to have taken a very negative stand against RoHS and CE. People must understand that it is the law and WE Airsoft Europe takes it very seriously.”
WE Europe’s branding now includes the name of the product and new box designs more relevant to European customers.
Ross confirmed: “It’s true, WE Airsoft Europe has renamed most of the WE products and repackaged them into more appealing boxes and product names that make more sense in an EU market.”
At the same time, it has rigorous quality controls to ensure that only the best products make it to market.
Ross continued: “Quality control is one of the most important parts of the WE EU mission; WE EU has a strict quality-control system in place.
“One of the most important things for any airsoft player is to have a great-performing gun, which is why WE Airsoft Europe replicas have had new springs and nozzles manufactured for EU products to ensure they output at the correct fee-per-second speed. This is very important to the players because it means that they can use their products straight out of the box and save on extra time and cost.”
Because WE Europe understands the differences between the EU and the Asian market, it has introduced a 12-month parts and support warranty across all of its product lines. This means that retail outlets and players alike can buy WE EU products with confidence.
What is NUPROL?
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NUPROL is a brand designed and formulated to exceed all current airsoft industry standards and WE Airsoft Europe is very proud of it. It is important to the firm to design products from the ground up to help improve the overall airsoft experience.
NUPROL 2.0 and 3.0 have taken the market by storm and are already the best-selling gases in the UK, and Europe is close behind. These gases are very important to WE Europe’s mission because they have been formulated especially to outperform any other gas on the market to date. Airsofters are finding the NUPROL gas a go-to product for all their gas replicas, regardless of brand.
NUPROL 2.0 is designed as a replacement for standard airsoft green gases and is said to boast a significant increase in overall performance.
Ross said: “One thing that is instantly noticeable when using NUPROL 2.0 is its improvement in recoil and gas efficiency, while keeping a stable FPS of around 330FPS using a WE Europe pistol.
“NUPROL 3.0 is a revolutionary gas specifically designed for use in cold weather; this comes in very handy when dealing with the European market because many of the countries suffer long-term colder weather.
“NUPROL 3.0 uses new gas filling technology and additives to achieve similar performance to NUPROL 2.0 at 25ºC but at 15ºC and below. A lot of research and work has gone into formulating NUPROL 3.0 and we are seeing great results. It’s a must-have product for all-year gas blowback (GBB) airsoft players.”
As well as the gases, NUPROL also offers a silicone spray. NUPROL Silicone Gun Oil is designed for maintenance use on all gas airsoft guns and many other applications, such as air guns.
Ross revealed: “This silicone lubricant is highly effective for all the seals and internals of any gas airsoft guns; it also produces a fine high-sheen finish that protects the surface from moisture and dirt, eliminating rusting and corrosion.
NUPROL is set to release a new line of paints in September called UFP (Ultra Flat Paint). Like all NUPROL products, this range has been formulated specifically for the airsoft market and will be released in four earth colours, which consist of flat dark earth (tan), black, green and earth brown.
These paints have been designed so that airsofters can paint their weapons in an array of colours.
Meanwhile, its Extreme Power batteries have been specifically designed for use in airsoft from the ground up, to achieve the best possible performance.
Ross added: “Most, if not all, of the batteries in the airsoft market are rebranded from the RC (rechargeable) market. This is a problem when trying to find a battery that will fit in an airsoft gun. NUPROL batteries have been designed specifically for this purpose, meaning that we are able to release batteries with a very high mAh rating but also in a compact cleverly designed size.
6mm Diamond Grade Ammo
In the coming weeks NUPROL will also be releasing premium Diamond Grade airsoft BBs, called NUPROL 6mm.
“These BBs are of the highest quality and will be available in many weights. NUPROL 6mm goes through the highest quality checks and polishing to achieve maximum performance,” said Ross.
NUPROL BBs will also feature a unique feature for 0.2g, 0.25g and 0.28g variants – each will boast a slight tint of colour depending on the weight so that it is easy for the player to distinguish the difference in weight visually.”
There will be 10 lines of ammo available, including Diamond Grade in 0.2g, 0.25g 0.28g; Heavy Weight Diamond Grade in 0.30g, 0.32g, 0.36g; Ultra Heavy Weight Diamond Grade in 0.40g and 0.43g; plus Tracer Diamond Grade 0.20g and 0.25g.
Ross continued: “One more thing to note is that ALL heavy and ultra-heavyweight BBs will be in solid white. We have worked very hard to achieve this and we are happy to announce that we are European exclusives for this style of BB. These will be available by the end of September and will be competitively priced to suite the market. We are very confident that these will be the best quality on the market to date, at the best price.”
There is a lot more planned for NUPROL, with more than five more product lines currently in early development.
Ross concluded: “WE Airsoft Europe and NUPROL will continue to push the boundaries of European airsoft, innovating and changing the market for the benefit of all. Don’t miss out on becoming a WE Airsoft Europe stockist.”
WE Airsoft Europe
T: +44 1372 847530